Prince George’s County is not one market either.

Current countywide figures show:

• 970,374 estimated residents
• $101,798 median household income
• 30.7% of residents age five and older speak a language other than English at home
• 35.2-minute average commute to work

Together, these figures reveal a large, diverse, and highly mobile market.

But they do not tell a dental practice, healthcare provider, restaurant, retailer, or other location-sensitive business which address will perform best.

Household economics vary between communities. Residents follow different travel patterns. Competition is not distributed evenly. Visibility, parking, access, development activity, and population movement can change substantially from one trade area to another.

That is why countywide opportunity must be tested at the submarket and address levels.

Before committing to a location in Prince George’s County, clients should ask:

• Who can realistically reach this site?
• What demand exists within the practical trade area?
• How much of that demand is already being served?
• Does the community fit the business model?
• Can the location support the required revenue?

Choose the submarket before choosing the space.

County data frames the opportunity. Trade-area analysis determines whether the specific location fits the business.

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